Questions before you scan
What do I need to run the free scan?
A Google Ads search terms CSV and a short description of what the business sells. Cost and conversion columns make the audit sharper.
Does the scanner connect to Google Ads?
No. It works from a CSV export and does not connect to, change, or apply anything inside a Google Ads account.
Should every recommendation be applied?
No. Negative keyword candidates should be reviewed before import because campaign goals, match types, and business context can change the right action.