Built around real search terms
Keyword tools start with planned keywords. This audit starts with query-level search term data, so the output reflects what attracted clicks and spend.
Google Ads search terms audit
Turn a search terms export into a focused waste audit.
Ads Waste Scanner reviews the queries people actually typed, groups likely waste by intent, and surfaces conservative negative keyword candidates.
Group patterns for faster review
The scan groups support, freebie, job-seeker, research, and off-target searches so waste is easier to review by theme instead of row by row.
Free scan
Find where review should start
Start with a waste estimate, top leaks, and sample negative keyword candidates from your own search terms export.
Common questions
Can I audit an account without Google Ads access?
Yes. You only need an exported search terms CSV from Google Ads and business context for the account.
What columns matter most?
Search term, campaign, ad group, cost, clicks, and conversions are the most useful. The scanner can still work with a lean CSV.
Inspect a sample audit
See the report shape, top leaks, and sample negative keywords before uploading your own CSV.