Start with evidence, not guesses
The scanner looks for search terms that spent money with weak buying intent or no conversion signal, then explains why each candidate needs review.
Negative keyword tool
Find negative keyword candidates from search terms data.
Upload a Google Ads search terms CSV and get a focused list of likely exclusions based on spend, intent, conversion signal, and business context.
Keep risky exclusions visible
Ambiguous exclusions and valuable search terms should be checked carefully. The audit separates obvious waste from items that deserve review.
Free scan
Find where review should start
Start with a waste estimate, top leaks, and sample negative keyword candidates from your own search terms export.
Common questions
Does the tool add negative keywords automatically?
No. It does not connect to Google Ads or apply changes. You review and import any candidates yourself.
Are the recommendations broad match negatives?
The audit favors conservative candidates and includes match-type guidance where the evidence is strong enough.
Inspect a sample audit
See the report shape, top leaks, and sample negative keywords before uploading your own CSV.